Prepared for Konstantinos Vlachos, Loyal Group Realty

You are already the name
in the room in Greece.
LinkedIn is where the rest
of the world finds out.

A leadership program for Panteleimon, Myron and Alexandros, with the Loyal Group page fed and grown off the back of it. Built for authority and audience quality, not for listings and not for follower counts.

People first, page secondOn-brand company contentSix month horizon

Start the deck

01 / 10

02What we heard on the call

Eight things you said.
Click any one to see how we would handle it.

Everything below is taken from the call on August 21. The program is built around these points rather than around a standard package.

Our approach

Authority is the goal, not lead capture

So the program is scoped around reputation, audience quality and the caliber of the rooms your names get invited into. Property listings stay on Instagram, where they already work.

03Why we start with people

A company page cannot carry this.
Three named people can.

This is the part worth reading twice, because it is the difference between a page that looks tidy and a business that gets known internationally.

Reach

LinkedIn deliberately throttles brand accounts and rewards individuals. A post from a founder is put in front of a multiple of the audience the same post gets from a company page, and it keeps traveling through comments and shares in a way page content rarely does.

Trust

A high net worth buyer choosing an advisor in a market they do not live in is judging people, not logos. Your own philosophy says it: loyalty, integrity, relationships. Those are qualities a person demonstrates in public, not a page.

Access

Nobody sends a serious inquiry to a company page inbox. They message the CEO. Press, podcasts, panels and partnership approaches all arrive through individuals, and every one of them credits Loyal Group.

How the page grows off the back of it

You asked how the company page gets the same value. It gets it deliberately, through a mechanic we run every month rather than through spillover.

The ambassador posts

A market read from Panteleimon reaches investors, developers and private buyers through their own feeds. That distribution is not available to a company page.

The right people arrive

Every profile visit, comment and connection request is a named person with a job title, a company and a country. That is the audience we are building.

We invite them to the page

As each network grows, we go through new connections and engagers by hand and invite the relevant ones to follow Loyal Group. Manual, selective, and repeated every month.

The page compounds

Followers arrive already familiar with your people. Page content then lands with an audience that has context, which lifts reach again.

On the search question: LinkedIn ranks pages on completeness, activity and engagement. An active page with regular posts, a full profile and a growing, genuinely relevant follower base is what surfaces when somebody searches luxury real estate in Greece. A dormant page never will, whatever else is done to it.

04On-brand content, made with your team

Authentic means made where
the work actually happens.

You said you did not have the chance to create daily hands-on content while working from home. That changes with the Athens headquarters, and our job is to turn what happens there into material without adding a job to anyone's week.

Built from your brand book

We work from your existing brand assets so graphics, carousels and video cuts sit alongside the Instagram work rather than fighting it. If a guideline does not exist yet, we write one for LinkedIn and you approve it.

Boots on the ground, not stock

Viewings, signings, site walks, the Glyfada build out, the Elounda office, a drive between properties. Unpolished material shot on a phone often outperforms the studio version, and your team is already in the right rooms.

A shared channel with your team

A WhatsApp group or Slack channel with you and whoever else you want in it. We ask for specific assets, by name, in advance. Nothing gets invented in a vacuum and nobody has to guess what we need.

Company page content, handled

Milestones, team spotlights, market notes, project and investment news, recruitment. Written and scheduled by us, approved by you, published in the Loyal Group voice.

Coordinated with Chicago

Your Instagram agency keeps its lane. We take the raw material from the same shoots where it helps, then build something different with it for a professional audience.

Remote first, on location if useful

Everything here runs remotely. If at some point a shoot day in Athens or Crete would help, we can look at it then. It is an option, not a requirement.

Stone terrace and pool of a luxury Greek villa at dusk

The product photographs itself. The people are what the market has not met yet.

Your total time commitment: one short call per month with each ambassador, one approval pass, and answering the occasional specific request for a photo or a fact. Everything else sits with us.

05How we work

White glove means you do
almost nothing but approve.

Each ambassador is assigned a strategist, a writer, an account manager and an analyst. Two weeks from onboarding to a rebuilt profile and content ready to publish.

Around 90 minutes. What they want to be known for, what they will never discuss, who they need in the room, what success looks like for them personally. Output is a strategy document of 30 pages or more that you own.

The people who would run this.

Small, senior and permanent. The same names for the length of the engagement.

Freddie

Founder & Creative Lead

Sets creative direction and signs off the work. Stays involved across the campaign rather than handing it over after the pitch.

Jacob

Account Manager

Your first point of contact and Konstantinos's counterpart day to day. Runs the calls and keeps three ambassador feeds moving in step.

Abbie

Writer

In-house brand experience across consumer and B2B accounts, so she picks up a voice quickly and writes on-brand without leaning on a style guide.

Hareem

Account Executive

Watches the news cycle and the trade press for the moments worth a same-day take, and flags them before they go cold.

Husnain

Research Analyst

Builds the monthly report and reads the data behind it, so recommendations arrive with the evidence attached.

Maya

Operations

Keeps the machinery running. Your contact for contracting, invoicing and reporting delivery.

06Who we would put forward

Three voices, three lanes,
no overlap.

All three are onboarded together in a single sprint. Each gets their own strategy, their own pillars and their own targets, so the feeds never start reading like one person with three photos.

The market voice

Panteleimon Maragkakis

Sixteen years in the industry, a company built from Elounda to Athens, and a founder who already speaks in arguments rather than announcements. His feed carries the read on the Greek luxury market: where value is moving, why foreign capital keeps arriving, what the golden visa changes actually mean for a buyer, and what he refuses to do for a commission.

Content pillars

Greek market intelligenceInvestment logicFounder's operating storyStandards and integrity

07Proof

Elliot Castle. A property founder
who was invisible on LinkedIn.

You asked for a case study close to your world. This is the closest one we have: a founder in property, an audience that had to be built from zero, and a brand that grew because he did.

Read the full case study

Elliot Castle, founder of We Buy Any Home

586k

Views across six months

148

Inbound business inquiries

11k+

Followers, from a standing start

3.9k

Newsletter subscribers

What we did

Rebuilt the profile, set three pillars he could defend in public, and put him on a weekly publishing rhythm with a reactive layer for market news. We ran the shoots ourselves rather than asking him to source material, and we replied to every comment. His company page followed the same curve because we routed his new audience toward it deliberately.

The result was not a bigger follower count in isolation. It was press, panels, a newsletter with a few thousand subscribers and a steady flow of inquiries that arrived already convinced.

Behind the scenes of a content shoot with Elliot Castle

Short form video content produced for Elliot Castle

International wealth

We work with the family behind Westfield.

Their offices sit in New York and Sydney and the work spans wealth management, philanthropy and private investment across several time zones. It is the same brief as yours in structure: senior individuals with genuine standing, an international audience of considerable means, and a hard requirement that nothing published ever looks promotional. Discretion is part of the job, so we work under NDA and speak about the approach rather than the detail.

Why it matters here

Your buyers are their peer group.

High net worth audiences are not won with volume. They are won with restraint, accuracy and a consistent point of view, published by someone whose name is attached to it. We have spent years writing for exactly that reader, in London, New York and Sydney, and those are the same rooms your London ambition depends on.

Selected clients

08What success looks like

You said you were not sure
what success looks like here.

Fair, because most agencies answer that with follower targets they cannot control. We set the definition with each ambassador in onboarding and measure against four things.

Audience quality

Seniority, sector and country of the people following and engaging. A hundred developers, investors and family office principals is worth more than ten thousand strangers, and this is the number we hold ourselves to.

Reach and consistency

Impressions per ambassador, month over month, against a baseline set in week one. We report the trend rather than the best post.

Inbound conversations

Named inquiries, press requests, panel and podcast invitations, partnership approaches. Logged with the person and the company attached.

Company page growth

Followers, reach and the number of manual invitations sent and accepted each month, so the page mechanic is visible rather than assumed.

Realistic horizon: month one is foundations and the first publishing wave, months two and three build rhythm and the first inbound usually appears, months four to six is where compounding shows and the page growth becomes obvious. Judge us at six months, review every month.

09Investment

The recommended start:
all three ambassadors, together.

Company page content and the follower growth mechanic are included at every level, not sold separately. Six month minimum term, then rolling. We can onboard all three at the same time, so the feeds launch in step rather than waiting for one to finish before the next begins. Excludes VAT. Anything on location would be scoped and agreed separately, only if you want it.

12+

Posts per ambassador, every month

A minimum of twelve published posts for each ambassador. Written, designed and scheduled by us, approved by them.

Uncapped

Reactive posts

When a deal closes, a market story breaks or something happens worth commenting on, we write and publish it the same day. There is no limit on these.

2 / week

Company page posts

Two posts a week on the Loyal Group page, on brand and built with your team, plus the monthly follower invitations.

Included at every level

›Strategy document per ambassador, 30 pages or more, yours to keep
›Full profile rebuild, headline to banner
›Monthly content session per ambassador
›All writing, design and scheduling
›Reactive same-day posts, uncapped
›Company page content, written and scheduled
›Manual follower invitations, every month
›Comment replies and community management
›Monthly reporting per ambassador and for the page
›Shared channel with your team for assets and requests

10 / Next step

The headquarters opens once.
Let's have an audience for it.

Konstantinos, everything you need to make a decision is in this document. If it reads right, tell us which ambassadors you want to start with and we will get moving.

01Confirm the starting number of ambassadors and the six month scope
02We send the agreement, onboarding sessions are booked on signature
03Profile rebuilds and the first content wave inside roughly two weeks
04Anything you want changed before then, just say and we will adjust it

Email Freddie Back to the top

Freddie Paxton

Founder, Ingrained Digital